Unregulated | Unhygienic | Unhealthy
It Could Be A Dog!
Illegal bushmeat is unregulated, unhygienically prepared and dangerous to eat. Unsuspecting members of the public who consume this unsafe product are at risk of contracting several diseases. Illegal traders often misrepresent and sell meat as a preferred species (e.g., buffalo or impala) when it could be any number of species that have been illegally caught (e.g. zebra, hyena or even dog).
Illegal And Prosecutable
It Carries A Seven Year Jail Sentence
Illegal possession of wild meat carries a sentence of up to 7 years in prison under the Zambia Wildlife Act No. 14 of 2015.
Threat To Wildlife Populations
The Big Five May Become ‘The Big Zero’
The illegal bushmeat trade is reported to be the biggest threat to wildlife populations in Zambia and the region, over and above the ivory and rhino horn trade. Killing methods such as snaring are silent and indiscriminate, harming many species of our Zambian wildlife.
Impedes Tourism Growth
Say Goodbye To Your
Favorite Vacation Destinations
Economically, this illegal trade threatens national parks and undermines the potential growth of the tourism and legal game farming industry. In neighboring countries such as South Africa and Namibia, legal game farming provides jobs, income and opportunities for the re-generation of wildlife populations to restock national parks.
About the campaign
This Is Not A Game is a social marketing campaign led by WCP | Wildlife Crime Prevention, in partnership with the Department of National Parks and Wildlife. The campaign is funded by the Lion Recovery Fund and brings together a wide network of field partners and stakeholders.
The campaign is the result of years of dedicated scientific work to understand better the illegal bushmeat trade in Zambia and its devastating impact on both people and wildlife.
Its visual identity and storytelling are brought to life by our creative collaborators at Elta Creatives.
Be A Game Changer!
Latest articles
Catch up with what is happening, helpful tips and information.
Getting into The Legal Game Meat Retail Business
While legal game meat outlets are starting to pop up around the country, especially in Lusaka. Many people who may be interested in joining the...
The illegal bushmeat trade: An organised crime
On 8 September 2022 Paul Daka, a revenue collector in the Ministry of Health in Mambwe District was arrested by officers from the Department of...
Teaching Teachers: How A Local NGO is tackling the Illegal Bushmeat Trade in Zambia
It is a nature reserve with notable features extending from the Zambezi escarpment to the mighty Zambezi River, and islands that complement its...